Our nutrition philosophy was based on a promise. WHY CHOOSE BLUE? Our promise to feed Blue the best food possible evolved into a whole new way of feeding pets. Healthy ingredients aren’t just a trend for us; they’re a part of our history. Since we started in 2003, we’ve always used high-quality natural ingredients with real meat first. Never any corn, wheat, or soy. And no poultry by-product meals. It’s been that way since day one. And it always will be.